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November 21.2025
2 Minutes Read

NewEdge Advisors Will Transform Financial Planning with W-2 RIA Model in 2026

Smiling businessman in a suit, portrait for W-2 RIA model discussion.

New Horizons for NewEdge Advisors: The W-2 RIA Model

NewEdge Advisors, a key player in the registered investment advisor space, is gearing up to reshape its business model by launching a W-2 employee advisor channel in 2026. This move comes as the company, which currently manages approximately $24.7 billion in assets under management (AUM), aims to attract advisors who are seeking more stability and opportunities within the increasingly competitive financial services landscape.

Trend Towards W-2 Models in RIA Firms

The shift to a W-2 structure represents a growing trend among RIAs to attract talent with a more traditional employment model. This evolution is particularly significant given the high valuations impacting 1099 independent contractor advisors — the primary model for NewEdge's growth thus far. Co-CEO Alex Goss noted this increasing demand among advisors who are looking for institutional capital for mergers and acquisitions (M&A) ambitions, as well as for personal liquidity.

The Appeal of the W-2 Channel

NewEdge's newfound emphasis on the W-2 model isn't merely a whim; it's a strategic response to the shifting dynamics of the financial advisory industry. By allowing advisors to use the NewEdge brand while also maintaining a degree of local sub-branding, the firm aims to cater to the unique needs of advisor teams transitioning from independent contractor status. Many advisors see this change as offering a winning balance between brand identity and the advantages of a more resilient employment structure.

The Competitive Landscape: Are Others Following Suit?

NewEdge’s proactive approach signals a broader industry trend as other major RIAs, such as Hightower, Mariner, and Carson Group, have also begun transitioning teams into W-2 models. This shift reflects a tangible recognition that finding, retaining, and nurturing advisory talent is crucial in today's market. These moves suggest that the RIA landscape may continue to evolve, favoring firms that can offer more solid career pathways and growth opportunities.

Future Implications for Advisor Independence

The increasing focus on W-2 structures raises essential questions about the future of advisor independence. While many will welcome the allure of more stable employment and growth opportunities at larger firms, there may be concerns regarding the long-term implications for advisor autonomy. The challenge for NewEdge and similar firms will be to maintain an entrepreneurial spirit while providing adequate support and resources for their advisors.

Considerations for Financial Planners

Financial planners and wealth advisors should closely monitor these developments as they could affect their recruitment strategies and partnership decisions. With NewEdge poised to significantly ramp up its W-2 channel, advisors may find opportunities to leverage NewEdge's resources to enhance their practice, potentially enabling smarter investment decisions and improved client servicing. Understanding the nuances of this shift could provide both reactive and proactive measures in navigating their own career paths.

As the RIA landscape continues to transform, staying aware of these trends is vital. Advisors seeking to adapt should be open to exploring various working models that can support their growth ambitions and client needs effectively.

Financial Planning

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01.31.2026

Raymond James' Bold Move: Recruiting $1B Wealth Advisors from Merrill

Update Raymond James Strengthens Position with $1B Advisor Acquisition In a notable strategic move within the financial services sector, Raymond James has successfully recruited a four-advisor team managing $1 billion in client assets from Merrill Lynch. This recruitment signals a broader trend of firms aggressively pursuing and attracting top talent amidst a competitive landscape. The newly assembled Thrift Private Wealth team, now based in Easton, Maryland, highlights the growing allure of Raymond James’s resources and leadership access in the eyes of experienced advisors. The Team Behind the Transition Leading this transition is managing director Garrett Thrift, alongside fellow advisors Kara Burt, Blake Saulsbury, and Wade Oursler. Each member brings significant experience, having previously spent years at Merrill Lynch, navigating complex client needs ranging from individual wealth management to business financial planning. Thrift emphasized that their decision was rooted in extensive due diligence, showcasing the firm's strong focus on fostering a supportive and collaborative work environment. Implications of Recruitment Strategies Raymond James’s ambitious recruitment strategy has shown fruitful results, reporting $13 billion in client assets added from new advisors in its recent quarterly earnings report. This trend indicates not only a rebound from seasonal slowdowns but also reflects advisor preference shifting towards firms that offer strong support structures and growth opportunities. The firm’s recent financial commitments to recruiting and retention, which surged 22% to $107 million, underscore the urgency to secure top-tier advisors in a climate of heightened competition. Counterpoints: The Current Landscape for Advisors While Raymond James celebrates this recruitment success, the environment for firms like Merrill has been fraught with challenges. According to Wolfe Research, Bank of America (which encompasses Merrill Lynch) has become a net loser in advisor transitions. Despite reports of historic lows in advisor attrition, the flight to firms that prioritize advisor autonomy and comprehensive support models remains a concerning trend for established players. Future Trends in Financial Advisory Recruiting The implications of these shifts are far-reaching. As the financial advisory industry evolves, the emphasis on personalized service and robust advisory ecosystems becomes increasingly vital. Future recruits will likely evaluate potential firms not solely on compensation but also on cultural fit and capacity for personal brand building, as seen with the Thrift Private Wealth group’s choice to join Raymond James. Final Thoughts on Team Dynamics As this trend continues, advisory teams must carefully assess their environments for empowerment and growth potential. For advisors navigating their careers, taking cues from the Thrift team’s journey could serve as an essential guide. The landscape is shifting, and those willing to embrace change may not only survive but thrive in this competitive industry.

01.31.2026

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