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March 17.2025
3 Minutes Read

Why Financial Planners Should Care About the Wealthies for RPA

Elegant banquet hall setup for Wealth Management Industry Awards.

Understanding the Wealthies Impact on the RPA Landscape

The Wealthies serve as more than just an awards platform; they symbolize the intersection of two vital financial sectors—the retirement plan advisory (RPA) and wealth management industries. As the nominations for the 11th annual WealthManagement.com Industry Awards approach the deadline, it’s imperative for industry professionals to recognize the profound implications of these awards on shaping tomorrow's financial advisory landscape.

With defined contribution assets soaring to a staggering $12.3 trillion, and overall retirement assets reaching $42.4 trillion, the Wealthies have become a recognition of growth within a once-niche market now drawing significant interest from major wealth managers and private equity firms. This proclivity towards DC assets underscores their stability, making them attractive, recession-proof vehicles tailored for today's financial planners and wealth advisers.

The Convergence of Wealth and Retirement

The Wealthies, distinguished for their unique positioning to embrace both the wealth and RPA domains, highlight a crucial trend—the convergence of wealth and retirement planning. With the workplace becoming a major source of private wealth, industry leaders like former Morgan Stanley CEO James Gorman now emphasize the workplace as a pivotal asset hub. This shift has prompted many wealth advisers to collaborate more closely with RPA entities, integrating business retirement plans into their financial planning strategies.

This synchronization is not merely strategic; it sets the foundation for a more holistic client approach. As the market for small and start-up retirement plans expands due to state interventions and tax incentives, financial advisers must adapt to a transitioning environment that continually intertwines wealth advisory and retirement planning services.

Innovation in RPA and Technology Integration

Despite the growth, the RPA industry grapples with stagnation in innovation. While enterprises within wealth management flourish with new tecnologias to serve high-net worth clients, the DC industry still struggles with outdated systems and cumbersome regulations. Many industry professionals agree that the Wealthies encourage innovation by showcasing technological advancements and service models that enhance retirement planning.

As noted by Fred Barstein, founder of The Retirement Adviser University, recent industry shifts have seen project innovations in the wealth management space that must be adapted for the broader audience of DC participants—most of whom are underserved. The Wealthies aim to bridge this gap by calling attention to the need for advancements and recognizing those who dare to innovate in a complicated landscape.

The Call for Participation

Awareness and recognition are crucial. I encourage all financial planners, wealth advisers, and industry professionals to nominate their firms for the Wealthies. This participation helps showcase the hard work and dedication that goes into providing better financial outcomes for clients while simultaneously advocating for an evolving industry. Gaining recognition from the Wealthies not only elevates the organizations involved but also motivates them to innovate and improve practices within the RPA ecosystem.

Conclusion: Your Role in the Evolving Financial Landscape

Ultimately, the Wealthies are not just an awards ceremony; they are a catalyst for change, growth, and collaboration within the RPA industry. They reflect the critical role of integrating wealth and retirement planning for financial advisors. As financial planners, your participation in these nominations fosters innovation, visibility, and a commitment to advancing the financial management profession. Join in recognizing excellence and drive the momentum of change within financial planning.

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