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July 30.2025
2 Minutes Read

Why AssetMark’s New RIA Head Could Transform Financial Planning Strategies

Modern office entrance with AssetMark branding, financial planning theme.

AssetMark's Strategic Move in the RIA Sector

AssetMark, a significant player in the wealth management sector, has made a powerful statement with the appointment of Phill Rogerson as senior vice president and head of the RIA channel. This roles signifies a crucial shift, not only for the company but also for the wider independent wealth management community. With a history at Envestnet as well as extensive experience across various esteemed financial institutions, Rogerson is well-equipped to drive the firm's RIA growth strategy.

Why Charlotte? Driving Growth from the East Coast

The choice of Charlotte, North Carolina, as the location for AssetMark's new East Coast hub is strategic. With 4,300 financial advisors based in the region, the investment of $10 million to create 252 jobs signifies a strong commitment to tapping into this talent pool. This growth trajectory underlines a shift towards enhancing support for financial advisors, ensuring that AssetMark remains at the forefront of wealth management innovation.

Rogerson's Expertise: A Catalyst for Growth

Phill Rogerson’s arrival is timely, as he embodies the leadership that AssetMark aims for in its bold new chapter. His impressive tenure of over 30 years in wealth management, particularly his experience leading the RIA channel at Envestnet, will bring valuable insights and methods to navigate the current investment landscape. As he leads initiatives designed to reduce operational burdens for RIAs, this could empower advisors to focus on deepening client relationships and driving growth.

Recent Developments: Enhancing RIA Capabilities

Alongside Rogerson's hire, AssetMark is also rolling out new capabilities aimed at expanding access to private market assets for advisors. This will allow financial professionals to integrate semi-liquid private investments with existing public securities—a move that aligns with the growing demand for diverse portfolio options within financial planning. These functionalities are set to debut in the fourth quarter, exemplifying AssetMark’s commitment to innovation.

What This Means for Financial Advisors and Wealth Advisers

This enhanced focus on the RIA sector not only reaffirms AssetMark's ambitions but also sets a benchmark for what a modern investment platform should provide. With financial planning taking center stage in client engagements, advisors equipped with diverse tools and innovative strategies will enjoy significant advantages. As the independent wealth management landscape continues to evolve, those aligned with platforms that prioritize growth and support are likely to thrive.

Moving Forward: The Future of AssetMark

AssetMark's trajectory, under the leadership of Michael Kim and now Rogerson, signals a promising future. The wealth platform aims to not just keep up but lead in fostering an environment where financial planning meets technological advancements. By continuing to innovate and prioritize the needs of advisors, AssetMark stands to redefine its positioning in the market.

This pivotal hiring reflects a dedication to the future, enhancing advisor efficiency and elevating the client experience. As the landscape of financial advising expands, so too does the potential for firms like AssetMark to realize sustained growth and influence.

Financial Planning

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09.22.2025

How the $9B Merger of Financial Firms is Reshaping Wealth Management

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Navigating the Great Wealth Transfer: Essential Insights for Financial Advisors

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