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May 19.2025
3 Minutes Read

Independent Wealth Advisory Emerges: The Launch of Third View Private Wealth

Three professionals in suits for financial planning.

A New Horizon for Financial Advisors

Three esteemed financial advisors, Frank J. McKiernan, Jerry R. Sneed, and Zoltan Pongracz, are setting a remarkable precedent in the wealth advisory sector by departing from their positions at Procyon Partners to establish Third View Private Wealth. This transition highlights a growing trend in the industry where seasoned professionals are opting for independence, taking charge of their business models, and aiming to provide a tailored approach to wealth management. With a collective history managing over $600 million in assets at established firms, their expertise positions Third View as a significant player in the Westport, Connecticut financial landscape.

The Shift to Independence Amid Industry Evolution

The establishment of Third View Private Wealth is not just a business move, but a strategic response to a larger trend affecting financial advisories and their operational structures. As firms like Procyon, developed with backing from investment entities such as Dynasty and Constellation Wealth Capital, continue to adjust in a competitive market, advisors are increasingly seeking greater control over their client relationships and company direction.

This move aligns with the protocols of modern advisory practices, as these advisors have registered with the Protocol for Broker Recruiting, allowing them to bring select client data to their new firm. Therefore, clients can expect a seamless transition without loss of service continuity, a crucial element in maintaining trust in financial advisory relationships.

Positioning for Excellence: Services Offered

According to preliminary information available on their website, Third View intends to provide a diverse suite of services aimed at both individual and institutional clients. These offerings include financial planning, estate advisory, and even multi-family office services, which emphasize a granular understanding of wealth dynamics. Especially noteworthy is their commitment to institutional consulting and benefits/risk management, catering not just to personal clients, but businesses seeking comprehensive financial solutions.

The incorporation of private capital deals demonstrates a forward-thinking approach that caters to evolving market needs, positioning the firm to attract a sophisticated clientele looking for varied investment strategies.

Custodial Partners and Technology Stack

Integrating technology in finance is critical for operational efficiency. Third View's choice to utilize custodial services from Fidelity and Schwab, alongside a tech stack comprising eMoney, Orion, and Black Diamond, indicates a focus on robust service delivery while ensuring data security and efficiency. These platforms are well-regarded in the industry, hinting that Third View aims not only to sustain but enhance the client-advisor relationship through innovative solutions tailored to individual client needs.

Market Impact of the Advisory Transition

This transition reflects a significant shift in the financial advisory landscape on multiple fronts. As larger firms like Procyon look to expand through strategic investments—as highlighted by their recent minority stake acquisition by Constellation—it raises questions about market dynamics for smaller firms. Advisors are increasingly weighing the benefits of large institution backing against the autonomy and personalized service that independent firms can provide to their clientele.

Such developments may initiate further movements within the industry as professionals reassess their affiliations and the type of advisory they wish to offer in a rapidly changing marketplace. As client expectations evolve toward more personalized and transparent financial guidance, the traditional models of wealth management may face a pressing need for adaptation.

A Call for Independent Advisors

The rise of Third View Private Wealth may inspire other advisors contemplating a move towards independence. These advisors should consider their client engagement strategies, operational models, and technological capabilities. By contemplating a shift towards an independent framework, they could potentially enhance their service offerings and redefine standard practices within the financial industry. As the financial landscape adapts, advisors would do well to stay ahead of the curve by exploring opportunities presented in this evolving market.

As the financial advising industry continues to evolve, keeping abreast of these changes is critical. If you are a financial planner or wealth advisor, consider how these industry shifts affect your practice and client strategies. Understanding these trends may enhance your service offerings moving forward.

Financial Planning

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