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April 21.2025
2 Minutes Read

Pooled Employer Plans: Could They Transform the 401(k) Landscape for Financial Planners?

Close-up of hands holding a pension booklet related to Pooled Employer Plans.

The Evolution of Retirement Plans: What Are Pooled Employer Plans?

Pooled Employer Plans (PEPs) have emerged as a potential game-changer in the 401(k) landscape, providing a means for small and medium-sized employers to offer robust retirement benefits that rival those of larger corporations. As seen from past innovations in the retirement sector, the adoption of PEPs could streamline the way retirement savings are structured and managed, thereby meeting the needs of approximately 80% of employers, according to industry experts.

The Case for PEPs: Breaking Down Barriers

One of the primary draws of PEPs is the aggregation of employees across various companies, which allows for economies of scale that can significantly lower administrative costs and improve fund pricing. This model addresses two prominent challenges: the liability risks that small employers face when managing retirement plans and the administrative burden that can deter them from offering such plans altogether.

Historical Insights: Comparing PEPs with Past Innovations

Historically, shifts in the retirement planning industry have often been propelled by broad changes in legislation and evolving employer needs. For instance, the 2006 Pension Protection Act catalyzed a surge in automatic enrollment features, which have proven effective in increasing employee participation in retirement savings. Similarly, PEPs are backed by the rationale that collective participation will foster a culture of saving that benefits employees and employers alike.

Potential Challenges That PEPs May Face

However, not all past predicted trends have turned out successfully. Products like Health Savings Accounts (HSAs) and cash balance plans have not significantly transformed the market as initially anticipated due to various limitations, including adoption barriers and unclear consumer value. Will PEPs face a similar fate, becoming a niche product rather than a mainstream solution?

Future Predictions: What Lies Ahead for PEPs

Looking ahead, the potential for PEPs to revolutionize the 401(k) industry lies in their inherent flexibility and structure designed to simplify complexities. The increasing pressure on small firms to offer competitive benefits—especially in light of new state mandates—positions PEPs not just as an alternative, but as a strategic necessity in modern financial planning. If properly leveraged, they may redefine the employer-employee relationship in the financial benefits landscape.

Actionable Insights for Financial Planners and Wealth Advisors

For financial planners and wealth advisors, understanding PEPs' intricacies is crucial. Advisors need to evaluate their potential client base and recommend PEPs as viable retirement solutions that can alleviate administrative burdens while enhancing employee satisfaction and retention. Creating educational programs that highlight the advantages of PEPs could position advisors as thought leaders in this emerging market.

Financial Planning

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12.12.2025

Cerity Partners' Strategic Move into Private Markets: A Game Changer for Wealth Advising

Update The Growing Interest in Private Markets The recent partnership between Cerity Partners and Nasdaq Private Market marks a pivotal moment in private equity investment strategies. With over 144 billion in client assets, Cerity's minority stake in Nasdaq's secondary market for private company equity aims to offer a comprehensive liquidity and financial planning experience as companies, like OpenAI and SpaceX, remain private longer than ever. This trend has significant implications for financial planners and wealth advisers focusing on high-net-worth clients who look for diverse investment opportunities and liquidity options. Why the Shift to Private Equity? The shift toward private equity and the declining trend in public companies is notable, with more firms launching and staying private. According to data from Pitchbook, while the number of public companies has declined, platforms such as Nasdaq Private Market, together with EquityZen, Forge Global, and Carta, have emerged to facilitate secondary sales of equity. The advantage these platforms offer is clear—access to previously hard-to-source investments obtained through tender outfits driven by companies needing to provide liquidity for their employees and stakeholders. Importance of Tailored Financial Planning The complexities surrounding liquidity events—situations where employees and investors look to cash out their equity—necessitate bespoke financial planning. This partnership between Cerity and Nasdaq aims to mitigate the administrative burdens experienced by finance and HR teams during these events. Not only will Cerity provide guidance on equity compensation and tax implications, but they are also expected to enhance the overall employee experience during these transitions, streamlining the advice offered in conjunction with liquidity events. Diversity of Investment Options Coming to High-NET-Worth Clients With Cerity's exclusive access to Nasdaq's liquidity programs, high-net-worth clients will gain entry to structured programs that may not be widely available through traditional markets. This growing access to high-growth private company investments underscores a significant innovation in how wealth managers can empower their clients. Furthermore, as more financial advisors seek to understand these alternative markets, they enhance their service offerings and bolster client retention rates. Potential Challenges for Advisors Despite the opportunities, many advisors remain hesitant to delve into the private markets due to perceived risks and the complexity associated with these investments. Discussions at the recent RIA Edge Private Markets conference highlighted concerns regarding opacity and the intricacies of managing equity stakes that may have no immediate liquidity. Financial planners must address these hesitations by improving their understanding, leveraging partnerships like Cerity’s, and providing transparent information to their clients. Looking Ahead: The Future of Private Market Investments As the landscape of investment continues to evolve, the collaboration between Cerity Partners and Nasdaq Private Market signifies a shift towards more integrated financial services that cater to complex client needs. This strategic move hints at larger trends, encouraging RIAs to adapt their practices to include robust strategies for private equity investments. As such partnerships become more prevalent, the financial advisory industry must stay ahead of these shifts to optimize client portfolios for both short-term and long-term success. The integration of sophisticated financial planning with investments in private equity paves the way for tailored strategies that can provide significant advantages to clients, especially those classified as ultra- and high-net-worth. For advisors aiming to retain and grow their clientele in this shifting market, understanding these partnerships is not just beneficial; it’s essential for future success.

12.12.2025

Unlocking Success: Must-Read Business Books for Financial Advisors in 2025

Update Revolutionizing Financial Advisory: The Books You Can't Ignore in 2025 As the financial planning landscape evolves, staying informed through literature has never been more crucial. The best business books of 2025 for advisors not only delve into historical perspectives—such as the financial catastrophe of the Great Depression—but also explore contemporary themes such as behavioral economics, risk management, and the art of effective client communication. These narratives reshape how financial planners perceive their roles and enhance their capabilities in guiding clients through the complexities of wealth management. Lessons from History: Understanding Financial Meltdowns As we stand on the brink of the 100th anniversary of the Great Depression, it is vital for financial advisors to grasp the nuances of financial crises. Two noteworthy titles that delve into the events surrounding Black Tuesday, October 29, 1929, reveal how both financiers and everyday citizens navigated this tumultuous time. By examining such historical events, advisors can better prepare for potential market downturns and communicate the importance of resilience and strategic planning to their clients. Behavioral Insights: Understanding Client Psychology Richard H. Thaler's "Misbehaving: The Making Of Behavioral Economics" continues to resonate, shedding light on why clients often make irrational financial choices. This book provides a framework for advisors to understand behavioral biases, enabling them to assist clients in making more informed decisions. Thaler’s insights are essential reading for anyone looking to deepen their understanding of client motivations and improve their advisory practices. Fostering Meaningful Client Relationships The financial services industry is as much about building relationships as it is about numbers. David Brooks' "How To Know A Person: The Art Of Seeing Others Deeply And Being Seen" offers practical strategies for advisors to cultivate empathy and rapport with clients, especially during significant life transitions. Learning to approach financial discussions with emotional intelligence enhances trust and leads to stronger advisor-client connections. Future-Proofing Practices: Succession Planning For founders of financial advisory firms, succession planning is crucial. David Grau Sr.'s "Building With The End In Mind: A Complete Succession Guide For Professional Service Owners" addresses the urgency of establishing a sustainable transition strategy. This book offers invaluable insights into the gradual development of successors within a firm, ensuring that the legacy of client service and business philosophy continues beyond the original founders. Strategies to Attract Ideal Clients In "Value First Prospecting: The Proven System To Attract Ideal Clients," Sten Morgan emphasizes the shift from selling products to offering valuable ideas tailored to each client's situation. This approach not only enhances the perceived value of advisory services but also helps advisors articulate and demonstrate their worth effectively, laying the groundwork for long-term client relationships. The Significance of a Strong Firm Culture Furthermore, establishing a robust company culture is critical in the competitive field of financial advisory. David Friedman’s "Culture By Design" guides business leaders in crafting a culture that aligns with their operations. A defined culture within a financial firm can lead to greater employee satisfaction and improved service, empowering advisors to deliver superior client experiences. Final Thoughts: Embracing Change in Financial Planning As the financial advisory landscape shifts and grows, continually updating one’s knowledge through literature is essential for success. The recommended books of 2025 equip financial planners with the insights needed to navigate current challenges and cater to their clients' diverse needs better. For those who are serious about elevating their practice, these texts are not just recommendations; they are necessities. Explore these impactful reads and redefine your approach to financial planning. Incorporating these insights can profoundly affect the way financial advisors work and engage with their clients. The time is now to utilize these resources and transform your practice.

12.11.2025

Storen Legacy Partners Emerges: What This Means for Financial Planning

Update Storen Financial Launches Storen Legacy Partners: A New Era in Financial Advisory In a significant shift in the advisory landscape, Storen Financial, a long-established financial planning and accounting firm based in Zionsville, Indiana, has announced the launch of its own registered investment advisor (RIA), Storen Legacy Partners. This new venture comes with support from Dynasty Financial Partners and is set to officially commence operations on January 1, 2026. Led by husband-and-wife duo Greg and Kim Storen, the firm is poised to bring innovative investment strategies and improved client communication. Embracing Technology and Innovation for Clients Greg Storen expressed his enthusiasm for the new venture in a client video, emphasizing a commitment to integrating new technologies, investment models, and superior client service. By establishing Storen Legacy Partners, the firm seeks to redefine its operational approach in an increasingly competitive market. As they leverage the technological prowess of Dynasty, Storen anticipates that his firm will gain access to institutional-grade services, enhancing their operational infrastructure and investment management capabilities. Strategic Partnerships in Wealth Management The alliance with Dynasty not only signifies an operational shift but also highlights a growing trend in the financial sector where firms seek strategic partnerships to bolster their service offerings. With Charles Schwab as their custodian, Storen Legacy Partners aims to provide robust services to its clients across 43 states. These collaborations are pivotal for firms looking to adapt to changing regulatory landscapes while maintaining a strong client focus. Historical Context: From Tax Preparation to Comprehensive Financial Planning Founded in 1966 by Pat Storen, the firm initially specialized in tax preparation. Over the decades, under Greg's leadership, Storen Financial expanded its service portfolio to include comprehensive financial planning and corporate tax services. The transition from a family-owned tax business to a diversified advisory firm showcases the evolution necessary for sustainable growth and client satisfaction in today's fast-paced environment. Industry Implications: What This Means for Financial Advisors For financial planners and wealth advisers, the launch of Storen Legacy Partners presents both a challenge and an opportunity. As established firms innovate by launching their own RIAs, it necessitates a reevaluation of their own service models. Advisors must remain vigilant in adapting to technological advancements and changing client expectations, tailoring their services to maintain relevance and competitiveness. Conclusion: A Call for Adaptive Strategies The evolution of firms like Storen Financial into RIAs underscores the need for financial advisors to continuously adapt their strategies. Embracing innovation and strategic partnerships is crucial for success in the financial services industry. As we look towards the future, financial planners should assess their operational models to ensure they meet the evolving demands of their clientele effectively.

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