Storen Financial Launches Storen Legacy Partners: A New Era in Financial Advisory
In a significant shift in the advisory landscape, Storen Financial, a long-established financial planning and accounting firm based in Zionsville, Indiana, has announced the launch of its own registered investment advisor (RIA), Storen Legacy Partners. This new venture comes with support from Dynasty Financial Partners and is set to officially commence operations on January 1, 2026. Led by husband-and-wife duo Greg and Kim Storen, the firm is poised to bring innovative investment strategies and improved client communication.
Embracing Technology and Innovation for Clients
Greg Storen expressed his enthusiasm for the new venture in a client video, emphasizing a commitment to integrating new technologies, investment models, and superior client service. By establishing Storen Legacy Partners, the firm seeks to redefine its operational approach in an increasingly competitive market. As they leverage the technological prowess of Dynasty, Storen anticipates that his firm will gain access to institutional-grade services, enhancing their operational infrastructure and investment management capabilities.
Strategic Partnerships in Wealth Management
The alliance with Dynasty not only signifies an operational shift but also highlights a growing trend in the financial sector where firms seek strategic partnerships to bolster their service offerings. With Charles Schwab as their custodian, Storen Legacy Partners aims to provide robust services to its clients across 43 states. These collaborations are pivotal for firms looking to adapt to changing regulatory landscapes while maintaining a strong client focus.
Historical Context: From Tax Preparation to Comprehensive Financial Planning
Founded in 1966 by Pat Storen, the firm initially specialized in tax preparation. Over the decades, under Greg's leadership, Storen Financial expanded its service portfolio to include comprehensive financial planning and corporate tax services. The transition from a family-owned tax business to a diversified advisory firm showcases the evolution necessary for sustainable growth and client satisfaction in today's fast-paced environment.
Industry Implications: What This Means for Financial Advisors
For financial planners and wealth advisers, the launch of Storen Legacy Partners presents both a challenge and an opportunity. As established firms innovate by launching their own RIAs, it necessitates a reevaluation of their own service models. Advisors must remain vigilant in adapting to technological advancements and changing client expectations, tailoring their services to maintain relevance and competitiveness.
Conclusion: A Call for Adaptive Strategies
The evolution of firms like Storen Financial into RIAs underscores the need for financial advisors to continuously adapt their strategies. Embracing innovation and strategic partnerships is crucial for success in the financial services industry. As we look towards the future, financial planners should assess their operational models to ensure they meet the evolving demands of their clientele effectively.
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