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October 17.2025
3 Minutes Read

Why Financial Planners Must Embrace Alternatives in Investment Strategies

Financial planning discussion at CAIS Summit with experts.

Growing Importance of Alternatives in Wealth Management

With financial markets evolving rapidly, the demand for alternative investments has reached critical levels, prompting major players in the wealth management industry to adapt or risk obsolescence. During the recent CAIS Summit in Los Angeles, executives from Edward Jones and Focus Financial shared insights about their approaches to integrating alternative investments into their advisement models. This urgent dialogue reflects not just a shift in product availability, but a profound transformation in investment philosophy itself.

Navigating Change at Edward Jones

David Chubak, the head of Wealth Management and Field Management at Edward Jones, addressed the considerable challenge of introducing alternative investments to a landscape fraught with traditionalist views. Serving a client base that has largely relied on conventional investment strategies, Chubak emphasized the necessity of segmenting advisors to tailor educational efforts effectively. "We’re excited to broaden the portfolios of clients by helping advisors see how they can serve clients more completely by using alternatives as tools in their arsenals," Chubak stated, highlighting the urgency behind this educational initiative.

Focus Financial: Embracing Evolution

On the other end, Michael Nathanson, CEO of Focus Financial, spoke to the experience within their network, where many firms have already begun allocating significant portions of their portfolios to private markets. This experience provides a pivotal advantage that Focus Financial can leverage to expand its market offerings while staying true to serving high-net-worth stakeholders. As Nathanson aptly noted, "You either learn to adapt to changes, or you are naturally selected for extinction," underscoring the existential imperative his firm faces in today's financial environment.

The Shift in Investment Perspectives

As the dialogue continued, it became evident that the traditional categorization of investments into public or private markets is becoming obsolete. Neil Mehta from Apollo pointed out that clients are transitioning towards a more holistic view of their portfolios, where the segmentation of asset classes gives way to considerations of overall portfolio performance. This perspective is gaining traction, compelling asset managers to rethink product creation—shifting focus towards blended instruments like ETFs and target-date funds that combine various exposures.

Addressing Education Gaps

A recurring theme throughout the discussions was the essential need for ongoing education regarding alternative investments. Executives stressed the importance of demystifying these assets not just for wealth advisors but also for their clients. Nathanson emphasized that advisors must break past biases stemming from a long-standing comfort with public markets. “The best advice is about looking around and being open-minded about opportunities and the evolving offerings,” he asserted, indicating the wide knowledge gap that exists in the advisory community.

Future Trends: Alternatives Are Here To Stay

As alt investments continue to proliferate, the financial planning community must prioritize adapting to this new landscape. The evolution of client expectations demands that advisors equip themselves with the knowledge required to navigate these waters. Ongoing education tailored to client advisers will not only bridge existing knowledge gaps but also ensure clients can make informed choices about their investment strategies with confidence.

In summary, as advisor firms like Edward Jones and Focus Financial adapt to the growing reality of alternative investments, it's vital for financial planners and wealth advisers to recognize both the challenges and opportunities ahead. The future beckons a comprehensive understanding of diverse asset classes, ensuring that financial guidance resonates with clients' evolving needs amidst a landscape that is less about tradition and more about holistic, client-centered strategies.

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