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May 09.2025
2 Minutes Read

Sanctuary Wealth's $2B Team Acquisition from UBS: A Game Changer for Financial Advisers

Confident businessman smiling in modern office for financial planning.

Sanctuary Wealth's Strategic Expansion: A $2B Acquisition

In a significant move that showcases its expanding footprint in the financial advisory industry, Sanctuary Wealth has successfully onboarded a team from UBS managing approximately $2 billion in client assets. This shift not only reinforces Sanctuary Wealth's position in the market but also illuminates the evolving landscape of wealth management as firms seek greater autonomy and service quality for their clients.

Understanding the Dynamics of the Move

The team from 1280 Financial Partners, which includes experienced managing partners such as Tom Burt, Duane Ohly, Charlie Todd, and John McGee, left UBS after extensive due diligence. Their transition to Sanctuary’s partner network encompasses a hybrid approach to wealth management that combines both advisory services and institutional consulting capabilities. Burt remarked, "In contrast to the wirehouse environment we left, we are no longer employees trying to fight for our clients while competing against shareholder interests.” This sentiment highlights a growing trend among advisors seeking environments where client interests are prioritized over corporate profit margins.

The Value of Institutional Consulting

Integral to the team's offerings is their institutional consulting division, which provides asset management solutions for a diverse array of clients, including nonprofits and corporations. This service could introduce new revenue streams for Sanctuary's other partner firms, illustrating how collaborative efforts within the network can enhance competitive advantages in a crowded market.

The Implications for Wealth Advisers

The move to Sanctuary Wealth signifies a critical shift in how wealth advisers think about their business model. The hybrid RIA model—with Sanctuary taking a minority stake—allows advisers to retain a degree of independence while benefiting from shared resources and institutional expertise. As firms like Sanctuary Wealth continue to attract top talent from wirehouses, it forces traditional firms to reconsider their operational structures and service provisions.

Future Trends in Wealth Management

As regulatory pressures and market conditions become more complex, wealth managers are likely to gravitate towards more flexible, client-centric structures. The success of Sanctuary Wealth further emphasizes the viability of independent advisory networks and raises questions about the sustainability of traditional wirehouse models. Firms that fail to adapt may find themselves at a distinct disadvantage as advisers seek platforms that align with their values and commitment to client care.

Takeaway for Financial Planners and Wealth Advisers

For financial planners and wealth advisers, understanding the motivations behind this migration to independent firms is essential. As competition intensifies, strategies that prioritize client satisfaction and transparency will be paramount. Becoming informed about these shifts not only enhances individual practice resilience but also provides opportunities for differentiation in an evolving marketplace.

With the banking and advisory landscapes in flux, the emergence of networks like Sanctuary’s offers critical insights into how advisers can thrive in an increasingly independent and client-focused environment. Those in the wealth management field must remain agile, leveraging insights from these transitions to better serve their own clients.

Financial Planning

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09.22.2025

How the $9B Merger of Financial Firms is Reshaping Wealth Management

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