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June 25.2025
2 Minutes Read

Phishing Scams Targeting Financial Advisors: What You Need to Know About SEC Impersonators

Silhouetted figure on laptop against orange gradient, phishing scams targeting financial advisors

Phishing Scams Targeting Financial Advisors: What You Need to Know

The ACA Group has issued an urgent alert regarding a sophisticated phishing scheme that is specifically targeting registered investment advisors (RIAs). This scam involves fraudulent emails that impersonate David Bottom, the Chief Information Officer of the SEC, and ask financial advisors to confirm their email addresses—an insidious tactic intended to build trust for future scams.

Understanding the Phishing Tactics: How Scammers Operate

In the cybercrime realm, phishing scams like these have become alarmingly common, especially against legitimate businesses such as financial planning firms. The emails in question vary slightly in their presentation but all display a similar pattern: they originate from an email address that includes 'virumail.com,' which is notorious for spoofing efforts used in phishing attacks. Victims are tricked into believing they are communicating with a trusted source—an essential strategy for phishing campaigns aimed at preparing targets for future, potentially more harmful manipulations.

Historical Context of Email Impersonation Scams

This recent alert echoes previous strategies employed in other high-profile scams, such as those impersonating FINRA executives to extract confidential information from unsuspecting financial advisors. By exploiting the trust inherent in regulatory communications, scammers manage to circumvent typical due diligence practices followed by professionals in the sector.

Best Practices to Avoid Phishing Scams

The implications of falling victim to these types of phishing scams can be devastating—resulting not only in financial loss but in long-term damage to a firm's reputation. Advisors are urged to follow the ACA Group's recommendations: do not engage with suspect emails, refrain from clicking on links, and avoid downloading attachments. Confirm any communications with the SEC through known and verified channels, rather than the contact details provided in the suspicious email.

The Role of Technology and Education in Combatting Cybercrime

As cyber threats evolve, so too must the tools and training used in combating them. Financial planning firms are encouraged to invest in cybersecurity education for employees, reinforcing best practices in identifying and responding to phishing attempts. Regular training sessions and simulated phishing attacks can enhance employee awareness and preparedness.

Future Predictions: The Rise of Cybersecurity Measures in Financial Services

Looking ahead, it's clear that investment in cybersecurity will not merely be an option but a necessity for financial advisors. Stricter regulations may emerge, reflecting the growing recognition of the need for secure communication practices within the finance sector. Advisors must stay ahead of these trends and equip themselves with knowledge and tools to defend against increasingly sophisticated threats.

RIAs must recognize the importance of vigilance in a digital landscape fraught with risk. The stakes are high, and proactive measures such as enhanced training and awareness can make a critical difference.

For financial advisors and wealth managers, protecting client information and maintaining trust is paramount. As we navigate a future where digital scams will continue to rise, staying informed and prepared is the best defense.

Financial Planning

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12.12.2025

Cerity Partners' Strategic Move into Private Markets: A Game Changer for Wealth Advising

Update The Growing Interest in Private Markets The recent partnership between Cerity Partners and Nasdaq Private Market marks a pivotal moment in private equity investment strategies. With over 144 billion in client assets, Cerity's minority stake in Nasdaq's secondary market for private company equity aims to offer a comprehensive liquidity and financial planning experience as companies, like OpenAI and SpaceX, remain private longer than ever. This trend has significant implications for financial planners and wealth advisers focusing on high-net-worth clients who look for diverse investment opportunities and liquidity options. Why the Shift to Private Equity? The shift toward private equity and the declining trend in public companies is notable, with more firms launching and staying private. According to data from Pitchbook, while the number of public companies has declined, platforms such as Nasdaq Private Market, together with EquityZen, Forge Global, and Carta, have emerged to facilitate secondary sales of equity. The advantage these platforms offer is clear—access to previously hard-to-source investments obtained through tender outfits driven by companies needing to provide liquidity for their employees and stakeholders. Importance of Tailored Financial Planning The complexities surrounding liquidity events—situations where employees and investors look to cash out their equity—necessitate bespoke financial planning. This partnership between Cerity and Nasdaq aims to mitigate the administrative burdens experienced by finance and HR teams during these events. Not only will Cerity provide guidance on equity compensation and tax implications, but they are also expected to enhance the overall employee experience during these transitions, streamlining the advice offered in conjunction with liquidity events. Diversity of Investment Options Coming to High-NET-Worth Clients With Cerity's exclusive access to Nasdaq's liquidity programs, high-net-worth clients will gain entry to structured programs that may not be widely available through traditional markets. This growing access to high-growth private company investments underscores a significant innovation in how wealth managers can empower their clients. Furthermore, as more financial advisors seek to understand these alternative markets, they enhance their service offerings and bolster client retention rates. Potential Challenges for Advisors Despite the opportunities, many advisors remain hesitant to delve into the private markets due to perceived risks and the complexity associated with these investments. Discussions at the recent RIA Edge Private Markets conference highlighted concerns regarding opacity and the intricacies of managing equity stakes that may have no immediate liquidity. Financial planners must address these hesitations by improving their understanding, leveraging partnerships like Cerity’s, and providing transparent information to their clients. Looking Ahead: The Future of Private Market Investments As the landscape of investment continues to evolve, the collaboration between Cerity Partners and Nasdaq Private Market signifies a shift towards more integrated financial services that cater to complex client needs. This strategic move hints at larger trends, encouraging RIAs to adapt their practices to include robust strategies for private equity investments. As such partnerships become more prevalent, the financial advisory industry must stay ahead of these shifts to optimize client portfolios for both short-term and long-term success. The integration of sophisticated financial planning with investments in private equity paves the way for tailored strategies that can provide significant advantages to clients, especially those classified as ultra- and high-net-worth. For advisors aiming to retain and grow their clientele in this shifting market, understanding these partnerships is not just beneficial; it’s essential for future success.

12.12.2025

Unlocking Success: Must-Read Business Books for Financial Advisors in 2025

Update Revolutionizing Financial Advisory: The Books You Can't Ignore in 2025 As the financial planning landscape evolves, staying informed through literature has never been more crucial. The best business books of 2025 for advisors not only delve into historical perspectives—such as the financial catastrophe of the Great Depression—but also explore contemporary themes such as behavioral economics, risk management, and the art of effective client communication. These narratives reshape how financial planners perceive their roles and enhance their capabilities in guiding clients through the complexities of wealth management. Lessons from History: Understanding Financial Meltdowns As we stand on the brink of the 100th anniversary of the Great Depression, it is vital for financial advisors to grasp the nuances of financial crises. Two noteworthy titles that delve into the events surrounding Black Tuesday, October 29, 1929, reveal how both financiers and everyday citizens navigated this tumultuous time. By examining such historical events, advisors can better prepare for potential market downturns and communicate the importance of resilience and strategic planning to their clients. Behavioral Insights: Understanding Client Psychology Richard H. Thaler's "Misbehaving: The Making Of Behavioral Economics" continues to resonate, shedding light on why clients often make irrational financial choices. This book provides a framework for advisors to understand behavioral biases, enabling them to assist clients in making more informed decisions. Thaler’s insights are essential reading for anyone looking to deepen their understanding of client motivations and improve their advisory practices. Fostering Meaningful Client Relationships The financial services industry is as much about building relationships as it is about numbers. David Brooks' "How To Know A Person: The Art Of Seeing Others Deeply And Being Seen" offers practical strategies for advisors to cultivate empathy and rapport with clients, especially during significant life transitions. Learning to approach financial discussions with emotional intelligence enhances trust and leads to stronger advisor-client connections. Future-Proofing Practices: Succession Planning For founders of financial advisory firms, succession planning is crucial. David Grau Sr.'s "Building With The End In Mind: A Complete Succession Guide For Professional Service Owners" addresses the urgency of establishing a sustainable transition strategy. This book offers invaluable insights into the gradual development of successors within a firm, ensuring that the legacy of client service and business philosophy continues beyond the original founders. Strategies to Attract Ideal Clients In "Value First Prospecting: The Proven System To Attract Ideal Clients," Sten Morgan emphasizes the shift from selling products to offering valuable ideas tailored to each client's situation. This approach not only enhances the perceived value of advisory services but also helps advisors articulate and demonstrate their worth effectively, laying the groundwork for long-term client relationships. The Significance of a Strong Firm Culture Furthermore, establishing a robust company culture is critical in the competitive field of financial advisory. David Friedman’s "Culture By Design" guides business leaders in crafting a culture that aligns with their operations. A defined culture within a financial firm can lead to greater employee satisfaction and improved service, empowering advisors to deliver superior client experiences. Final Thoughts: Embracing Change in Financial Planning As the financial advisory landscape shifts and grows, continually updating one’s knowledge through literature is essential for success. The recommended books of 2025 equip financial planners with the insights needed to navigate current challenges and cater to their clients' diverse needs better. For those who are serious about elevating their practice, these texts are not just recommendations; they are necessities. Explore these impactful reads and redefine your approach to financial planning. Incorporating these insights can profoundly affect the way financial advisors work and engage with their clients. The time is now to utilize these resources and transform your practice.

12.11.2025

Storen Legacy Partners Emerges: What This Means for Financial Planning

Update Storen Financial Launches Storen Legacy Partners: A New Era in Financial Advisory In a significant shift in the advisory landscape, Storen Financial, a long-established financial planning and accounting firm based in Zionsville, Indiana, has announced the launch of its own registered investment advisor (RIA), Storen Legacy Partners. This new venture comes with support from Dynasty Financial Partners and is set to officially commence operations on January 1, 2026. Led by husband-and-wife duo Greg and Kim Storen, the firm is poised to bring innovative investment strategies and improved client communication. Embracing Technology and Innovation for Clients Greg Storen expressed his enthusiasm for the new venture in a client video, emphasizing a commitment to integrating new technologies, investment models, and superior client service. By establishing Storen Legacy Partners, the firm seeks to redefine its operational approach in an increasingly competitive market. As they leverage the technological prowess of Dynasty, Storen anticipates that his firm will gain access to institutional-grade services, enhancing their operational infrastructure and investment management capabilities. Strategic Partnerships in Wealth Management The alliance with Dynasty not only signifies an operational shift but also highlights a growing trend in the financial sector where firms seek strategic partnerships to bolster their service offerings. With Charles Schwab as their custodian, Storen Legacy Partners aims to provide robust services to its clients across 43 states. These collaborations are pivotal for firms looking to adapt to changing regulatory landscapes while maintaining a strong client focus. Historical Context: From Tax Preparation to Comprehensive Financial Planning Founded in 1966 by Pat Storen, the firm initially specialized in tax preparation. Over the decades, under Greg's leadership, Storen Financial expanded its service portfolio to include comprehensive financial planning and corporate tax services. The transition from a family-owned tax business to a diversified advisory firm showcases the evolution necessary for sustainable growth and client satisfaction in today's fast-paced environment. Industry Implications: What This Means for Financial Advisors For financial planners and wealth advisers, the launch of Storen Legacy Partners presents both a challenge and an opportunity. As established firms innovate by launching their own RIAs, it necessitates a reevaluation of their own service models. Advisors must remain vigilant in adapting to technological advancements and changing client expectations, tailoring their services to maintain relevance and competitiveness. Conclusion: A Call for Adaptive Strategies The evolution of firms like Storen Financial into RIAs underscores the need for financial advisors to continuously adapt their strategies. Embracing innovation and strategic partnerships is crucial for success in the financial services industry. As we look towards the future, financial planners should assess their operational models to ensure they meet the evolving demands of their clientele effectively.

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