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Small Businesses Driving Kirkwood Mall's Success
In a time where shopping malls across America are closing their doors, Kirkwood Mall in Bismarck, North Dakota, has turned the tide by embracing local entrepreneurship. The mall remains vibrant, largely thanks to the dynamic presence of small businesses that resonate with community values.
A Community Hub for Local Brands
Kirkwood Mall has harnessed the potential of local businesses, enabling them to thrive in a challenging retail environment. Among these is the Mighty Missouri Coffee Company, which opened its storefront in the mall in 2024. Owner Brian Jackson expressed his gratitude for being part of something bigger. 'It’s special to have people walk by and experience a local brand. We’re establishing our presence, our sign in the community,' he noted. This synergy between local identity and mall dynamics is a cornerstone of Kirkwood's success.
Uniqueness of Local Offerings
Local retailers like Halberstadt's have also found success within the mall's walls. Co-owner Alex Dahl mentioned that having a unique men’s clothing store adds significant value to the mall experience. 'With no other men’s store around, we can cater directly to our customers while benefiting from the mall's overall ‘vibe’,' Dahl said. This blend of offerings not only enhances the shopping experience but also attracts foot traffic, which is essential for survival in today's competitive market.
The Perfect Mix of National and Local
Kirkwood Mall shows that a healthy mix of national brands and local treasures is vital for success. Prominent stores like Target and Scheel’s drive foot traffic, but it’s the local businesses that create a sense of community and loyalty among shoppers. According to Jennifer Wilson, the mall's general manager, local businesses make up about 36% of the tenant mix. 'It’s important for us to reflect our local economy while also serving customers who love their favorite national brands,' she said.
Conclusion: A Model for Change
As malls across the country grapple with declining foot traffic and closures, Kirkwood Mall shines as a beacon of hope by showcasing the advantages of supporting and integrating local businesses. This strategy not only fosters community spirit but also emphasizes the growing trend toward local shopping. With proven success stories like Mighty Missouri and Halberstadt's, Kirkwood Mall sets an inspiring example, illustrating how careful curation of a community-based shopping environment can lead to prosperity.
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