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July 23.2025
2 Minutes Read

How Edward Jones' Expansion of SMAs Transforms Financial Planning Strategies

Edward Jones SMAs Expansion: Illuminated facade sign.

Edward Jones Expands Managed Account Platform: A Game Changer for Financial Advisors

Edward Jones has made headlines by doubling the availability of separately managed accounts (SMAs) on its managed account platform, bringing the total number to over 130. This strategic expansion is part of the firm’s ongoing efforts to enhance its product offerings specifically tailored for financial advisors and their high-net-worth (HNW) clients.

The SMA Expansion: A Closer Look

The addition of 53 new SMAs marks a significant milestone for Edward Jones, particularly as it sets a goal to triple its SMA strategies from the initial 75 by the end of 2025. These SMAs are integrated into the Edward Jones Advisory Solutions utility model accounts (UMA), which provide essential features like direct indexing, automatic rebalancing, and efficient tax management. As the financial landscape evolves, such tools become invaluable for advisors aiming to provide customized investment solutions for their clients.

Future Predictions in Managed Accounts

Looking ahead, Edward Jones plans to diversify its SMA offerings further by incorporating municipal bond and taxable SMAs later this year. With the financial advising space becoming increasingly competitive, the ability to offer a broader range of investment strategies positions Edward Jones favorably to attract and retain a diverse clientele.

Market Growth and Advisors' Preferences

Research from Cerulli Associates indicates that the managed accounts sector is burgeoning, with net flows into SMAs reaching $218.4 billion in 2024, reflecting an impressive five-year annual growth rate of 18.3%. This trend is mirrored by a survey from advisory firm Escalent, revealing a growing preference among advisors to increase their SMA allocations compared to traditional model portfolios. It’s becoming clear that managed accounts offer significant advantages in serving clients’ personalized financial needs.

A Commitment to High-Net-Worth Clients

In its bid to attract higher-net-worth investors, Edward Jones continues to evolve. The firm introduced its own professionally managed SMA model last year, requiring a minimum investment of $50,000—a strategic pivot aimed at appealing to clients with larger asset pools. In 2023, Edward Jones boasted over 400,000 HNW clients, showcasing its ability to diversify and expand its market reach effectively.

Conclusion: Empowering Financial Advisors

As financial planners and wealth advisers navigate a complex investment landscape, the expanded offerings at Edward Jones signify a robust opportunity to enhance client portfolios and cater to a more affluent customer base. With an increasing number of SMAs and advanced management tools at their disposal, financial advisors can better assist their clients in achieving their unique financial objectives with confidence.

For those in the financial advisory industry, staying informed about these developments—and possibly reassessing client strategies to include new SMA offerings—could lead to sustained growth and client satisfaction in the years ahead.

Financial Planning

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12.24.2025

Facing 2026: Shifts in Trust and Estate Planning for Financial Advisors

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12.24.2025

Achieving Growth in Financial Planning: Key Trends Shaping RIA in 2026

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