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January 22.2026
2 Minutes Read

How Cetera’s Acquisition of Darnall Sikes Wealth Transforms Financial Planning Strategies

Cetera Financial Group logo on glass door in modern office, financial planning.

The Rise of Cetera in the RIA Space: Understanding the Acquisition

Cetera Financial Group, one of the key players in the wealth management sector, has made headlines with its recent acquisition of Darnall Sikes Wealth Partners—a firm managing approximately $1.9 billion in assets. This strategic move aligns with Cetera’s ongoing commitment to expand its registered investment advisor (RIA) channel, particularly under its Avantax Planning Partners division. The acquisition is not merely about asset accumulation; it represents Cetera's strategy to leverage existing partnerships and enhance service offerings for clients across the nation.

The Strategic Benefits of the Darnall Sikes Acquisition

Integrating Darnall Sikes Wealth Partners into Cetera’s ecosystem brings significant advantages. As articulated by John Armato, a long-time financial advisor and CPA with Darnall Sikes, this partnership is set to deliver compelling benefits for both their team and shared clients. The merger facilitates a more extensive service range while providing succession planning solutions that were becoming essential for the team's sustainability and growth. Armato noted this collaboration not only emphasizes the stability and continuity for clients but also highlights a pathway for long-term development under Cetera's established framework.

Impact on Advisors and Clients

This merger is demonstrative of the growing trend where wealth management practices align with larger firms to harness improved operational efficiencies and broaden their client servicing capabilities. With Darnall Sikes now plugged into Cetera's RIA model instead of its traditional broker-dealer network, clients from as far as 40 different states will continue to receive customized financial advice that has always been a hallmark of Darnall Sikes’ service. For advisors, this collaboration underlines a stronger backing of their business amid industry transformations.

Analyzing Cetera’s RIA Channel Growth Strategy

Cetera's strategy to bolster its RIA and Branches Channel reflects a broader industry trend towards supporting independent advisors during all career phases. Launched just last year, the channel aims to empower financial planners by providing resources and infrastructure that streamline their operations. Currently overseeing $625 billion in total assets under administration, this sector is pivotal for Cetera as it seeks to enhance its competitive edge in an increasingly crowded market.

Looking Ahead: What This Means for the Financial Planning Sector

The acquisition of Darnall Sikes Wealth Partners is indicative of a shifting landscape in financial advisory services wherein larger entities are consolidating independent practices. Cetera is positioning itself as a leader not just in terms of assets but by showcasing its adaptability and foresight in recognizing the evolving needs of clients and advisors alike. As industries align, observers and participants can expect shifts in the competitive stewardship among firms vying for advisor talent and shared networks. Financial planners and wealth advisors should prepare to respond to these changes or risk being outpaced by their more adaptable competitors.

Financial Planning

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01.31.2026

Raymond James' Bold Move: Recruiting $1B Wealth Advisors from Merrill

Update Raymond James Strengthens Position with $1B Advisor Acquisition In a notable strategic move within the financial services sector, Raymond James has successfully recruited a four-advisor team managing $1 billion in client assets from Merrill Lynch. This recruitment signals a broader trend of firms aggressively pursuing and attracting top talent amidst a competitive landscape. The newly assembled Thrift Private Wealth team, now based in Easton, Maryland, highlights the growing allure of Raymond James’s resources and leadership access in the eyes of experienced advisors. The Team Behind the Transition Leading this transition is managing director Garrett Thrift, alongside fellow advisors Kara Burt, Blake Saulsbury, and Wade Oursler. Each member brings significant experience, having previously spent years at Merrill Lynch, navigating complex client needs ranging from individual wealth management to business financial planning. Thrift emphasized that their decision was rooted in extensive due diligence, showcasing the firm's strong focus on fostering a supportive and collaborative work environment. Implications of Recruitment Strategies Raymond James’s ambitious recruitment strategy has shown fruitful results, reporting $13 billion in client assets added from new advisors in its recent quarterly earnings report. This trend indicates not only a rebound from seasonal slowdowns but also reflects advisor preference shifting towards firms that offer strong support structures and growth opportunities. The firm’s recent financial commitments to recruiting and retention, which surged 22% to $107 million, underscore the urgency to secure top-tier advisors in a climate of heightened competition. Counterpoints: The Current Landscape for Advisors While Raymond James celebrates this recruitment success, the environment for firms like Merrill has been fraught with challenges. According to Wolfe Research, Bank of America (which encompasses Merrill Lynch) has become a net loser in advisor transitions. Despite reports of historic lows in advisor attrition, the flight to firms that prioritize advisor autonomy and comprehensive support models remains a concerning trend for established players. Future Trends in Financial Advisory Recruiting The implications of these shifts are far-reaching. As the financial advisory industry evolves, the emphasis on personalized service and robust advisory ecosystems becomes increasingly vital. Future recruits will likely evaluate potential firms not solely on compensation but also on cultural fit and capacity for personal brand building, as seen with the Thrift Private Wealth group’s choice to join Raymond James. Final Thoughts on Team Dynamics As this trend continues, advisory teams must carefully assess their environments for empowerment and growth potential. For advisors navigating their careers, taking cues from the Thrift team’s journey could serve as an essential guide. The landscape is shifting, and those willing to embrace change may not only survive but thrive in this competitive industry.

01.31.2026

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Neesha Hathi Set to Transform Schwab with Merged Wealth Advisory and Banking Services

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