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January 28.2026
2 Minutes Read

How $2B Ohio Team's Move to LPL Signals New Era in Financial Planning

Two professionals in an upscale office, financial planning setting.

The Significance of Independence in Wealth Management

In today’s financial landscape, the decision of Breanne Bovara and Derrick Petry to transition from Fifth Third Private Bank to LPL Financial exemplifies a growing trend towards independence among wealth advisors. Their new venture, Moto Wealth Partners, highlights the desire for operational freedom and fiduciary flexibility—qualities that are becoming increasingly valuable to high-net-worth individuals navigating complex financial decisions.

State of the Financial Advisory Industry: Trends and Forecasts

The shift of prominent teams like Bovara and Petry’s to independent platforms underscores significant trends in the financial advisory industry. According to industry analysts, many financial advisors are feeling the constraints of traditional banking environments. A reported increase in advisors moving towards independent broker-dealers or launching their own firms has emerged as a key phenomenon.

Such transitions are indicative of a broader evolution within wealth management, suggesting that advisors are seeking platforms that allow for greater personal branding and tailored client experiences. The success of this move for LPL Financial, alongside their strategic partnerships—like the recent collaboration with Wealth.com for estate planning services—illustrates a proactive approach to meeting the needs of modern investors.

Tools and Technology: The Edge of Modern Advisory Services

Bovara has spoken about the significant role that technology plays in enhancing client relationships. LPL’s provision of integrated planning resources and advanced technological tools not only empowers advisors but also aligns with clients' preferences for a more engaged and personalized financial planning experience. Those tools are crucial in today's market, where clients expect not just expertise but also a state-of-the-art service approach.

High-Net-Worth Client Dynamics: Navigating Complexities

For advisors like Bovara and Petry, understanding the intricacies of client needs is paramount. Their focus on serving high-net-worth and ultra-high-net-worth clients particularly underscores the importance of navigating issues related to inheritance, divorce, career changes, and significant business transactions. The duo aims to support clients at critical life junctures, thereby solidifying long-term relationships built on trust and substantial knowledge sharing.

Implications for the Future of Financial Planning

This transition signals a shift not just for the advisors involved but potentially for LPL and the broader wealth management industry at large. With major acquisitions like the ongoing transition of Commonwealth, the stakes are high for firms to retain advisors and their clients. The future of financial planning is poised to adapt significantly, with a potential emphasis on providing holistic, client-centered experiences over the conventional transactional models.

In conclusion, as financial professionals navigate a landscape marked by rapid change and increasing client demands, the move by Bovara and Petry to LPL Financial illustrates the pressing need for personalized service, independence, and advanced technological integration in wealth management. Financial advisors would do well to recognize these trends and adapt their practices accordingly.

Financial Planning

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01.31.2026

Raymond James' Bold Move: Recruiting $1B Wealth Advisors from Merrill

Update Raymond James Strengthens Position with $1B Advisor Acquisition In a notable strategic move within the financial services sector, Raymond James has successfully recruited a four-advisor team managing $1 billion in client assets from Merrill Lynch. This recruitment signals a broader trend of firms aggressively pursuing and attracting top talent amidst a competitive landscape. The newly assembled Thrift Private Wealth team, now based in Easton, Maryland, highlights the growing allure of Raymond James’s resources and leadership access in the eyes of experienced advisors. The Team Behind the Transition Leading this transition is managing director Garrett Thrift, alongside fellow advisors Kara Burt, Blake Saulsbury, and Wade Oursler. Each member brings significant experience, having previously spent years at Merrill Lynch, navigating complex client needs ranging from individual wealth management to business financial planning. Thrift emphasized that their decision was rooted in extensive due diligence, showcasing the firm's strong focus on fostering a supportive and collaborative work environment. Implications of Recruitment Strategies Raymond James’s ambitious recruitment strategy has shown fruitful results, reporting $13 billion in client assets added from new advisors in its recent quarterly earnings report. This trend indicates not only a rebound from seasonal slowdowns but also reflects advisor preference shifting towards firms that offer strong support structures and growth opportunities. The firm’s recent financial commitments to recruiting and retention, which surged 22% to $107 million, underscore the urgency to secure top-tier advisors in a climate of heightened competition. Counterpoints: The Current Landscape for Advisors While Raymond James celebrates this recruitment success, the environment for firms like Merrill has been fraught with challenges. According to Wolfe Research, Bank of America (which encompasses Merrill Lynch) has become a net loser in advisor transitions. Despite reports of historic lows in advisor attrition, the flight to firms that prioritize advisor autonomy and comprehensive support models remains a concerning trend for established players. Future Trends in Financial Advisory Recruiting The implications of these shifts are far-reaching. As the financial advisory industry evolves, the emphasis on personalized service and robust advisory ecosystems becomes increasingly vital. Future recruits will likely evaluate potential firms not solely on compensation but also on cultural fit and capacity for personal brand building, as seen with the Thrift Private Wealth group’s choice to join Raymond James. Final Thoughts on Team Dynamics As this trend continues, advisory teams must carefully assess their environments for empowerment and growth potential. For advisors navigating their careers, taking cues from the Thrift team’s journey could serve as an essential guide. The landscape is shifting, and those willing to embrace change may not only survive but thrive in this competitive industry.

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How the Osaic and Cetera Rumor Highlights Aggressive Recruiting Tactics

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Neesha Hathi Set to Transform Schwab with Merged Wealth Advisory and Banking Services

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