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December 01.2025
3 Minutes Read

Goldman Sachs Acquires Innovator Capital for $2B: What This Means for Financial Planning

Goldman Sachs office sign with stock ticker display.

Goldman Sachs Expands ETF Holdings with Innovator Acquisition

Goldman Sachs' recent $2 billion purchase of Innovator Capital Management marks a significant strategic move for the investment giant as it aims to bolster its offerings in the exchange-traded fund (ETF) sector. Innovator has taken notable strides with its specialized defined-outcome ETFs—investment products designed to safeguard against market downturns while capping potential upsides. This feature has resonated strongly with financial advisers who prioritize client portfolio protection amid growing market volatility.

Bridging the Gap in Portfolio Protection

Defined-outcome ETFs, like those offered by Innovator, have attracted attention from both investors eager for income alternatives and critics from the hedge fund domain. According to data from Bloomberg Intelligence, approximately $11.4 billion has been injected into structured outcome products this fiscal year, with Innovator representing a substantial $4.1 billion of that inflow. These products are particularly appealing as they cater to a growing demand for solutions that mitigate risk, aligning well with the current investment landscape.

Understanding the Popularity Surge

The increased popularity of these ETFs can be traced back to a broader economic context, where traditional bond yields have struggled to remain attractive. With many investors pivoting to safer options, the emergence of buffer funds has provided a new avenue for portfolio diversification. However, the juxtaposition of their increased use against criticisms from seasoned industry players highlights a critical tension. Critics argue that these funds can yield inferior returns compared to simpler alternatives, a notion that Financial Planers and Wealth Advisers must carefully evaluate when recommending products to clients.

Innovator's Market Position: A Quick Overview

Leading Innovator since its inception in 2017, Bruce Bond has effectively navigated the evolving ETF market, turning Innovator into a formidable name in the buffer fund arena. The firm stands behind its innovative model which enables investors to enjoy defined returns while protecting against losses. As of now, Innovator manages over $28 billion across more than 150 ETFs, making it the second-largest player in this niche, right behind First Trust.

Goldman’s Strategic Enhancement in ETF Management

Goldman's acquisition will boost its ETF assets dramatically from $51 billion to approximately $79 billion, placing the firm in elite company among active issuers. Despite a muted reception to Goldman’s earlier attempts at entering the buffer ETF landscape, this acquisition is poised to significantly enhance its standing in the competitive arena. Marc Nachmann, Goldman’s global head of asset and wealth management, aptly noted that "the existing platform and track record of Innovator will be integral to our asset management strategy." Furthermore, as the trend of increasing capital flowing into structured outcome ETFs continues, experts anticipate that Innovator's innovative approach could help Goldman navigate potential future market challenges while remaining competitive against larger private equity firms such as Blackstone and KKR.

Looking Ahead: The Opportunity Ahead for Financial Advisers

As the ETF market evolves, financial planners and wealth advisers must continually assess the implications this merger may herald for their clients. The blending of Goldman Sachs' expansive resources with Innovator's specialization in risk-mitigated investment products could yield new opportunities for client portfolios. It will be essential for advisers to stay informed on these developments, analyze the benefits and risks associated with such products, and provide nuanced advice grounded in this rapidly shifting landscape.

For advisers seeking to adapt and align their strategies with these market innovations, understanding the dynamics at play in the evolving ETF landscape is critical. Consider how you can integrate insights from this acquisition into your financial planning strategies.

Financial Planning

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12.13.2025

Why Michael Nathanson's Exit Signals Change for Wealth Advisers at Focus Financial Partners

Update Michael Nathanson's Leadership Reshaped Focus Financial Michael Nathanson’s tenure as CEO of Focus Financial Partners marked a pivotal era for the company. Leading since April 2024, he spearheaded efforts to consolidate the firm’s vast network of 90 independently operated subsidiary practices into a more streamlined and effective model. Nathanson's strategic planning culminated in a well-defined succession plan transitioning to Adam Birenbaum, previously the company's president, who will now take on the CEO role, with Nathanson moving to chairman of the board. Understanding the Importance of Strategic Succession in Business Nathanson's decision to step down is indicative of a broader trend regarding succession planning within significant financial institutions, particularly in the wake of diverse pressures such as market volatility and shifts in client demands. As Birenbaum transitions into his new role, the focus will likely shift towards further integrating the practices within Focus Financial, promoting collaboration and pooled resources among their various subsidiaries. What This Leadership Change Means for Financial Advisors For financial planners and wealth advisors, this change comes at a crucial time as Focus Financial pivots towards an integrated business model. Reports indicate the firm manages over $520 billion in client assets, positioning it as a formidable player in the RIA (Registered Investment Advisor) sector. As competition intensifies, advisors affiliated with Focus Financial may benefit from a richer platform that enhances service offerings, presenting opportunities for greater collaboration and client engagement. A Road Ahead: The Future of Focus Financial Looking ahead, Birenbaum faces the task of not just maintaining, but enhancing the firm's competitive edge through innovation and efficient service delivery. With the ongoing evolution of the RIA landscape, Birenbaum's leadership will be pivotal in ensuring that Focus Financial can effectively navigate these complexities. This may involve further strategic alliances and reinforcing their technological capabilities to remain relevant in the age of digital advisory and consumer transparency. Challenges Ahead: Navigating Market Expectations However, challenges loom on the horizon. As the industry continues to witness rapid changes including the increasing pressure from private equity ownership structures, there are expectations for swift and substantial growth. Birenbaum's ability to convincingly deliver on these fronts will dictate the firm's reception in an increasingly competitive market. Without doubt, financial planners need to watch how this transition unfolds and what impacts it will have on the advisory landscape. Building a Strong Consultant-Client Relationship As the company moves through this transition, the maintaining of strong relationships between advisors and clients remains paramount. Financial planners must think about how these internal changes will translate into service quality initially and long-term performance stability for their client portfolios. Understanding how Focus Financial's new strategic direction will affect investment decision-making is essential for firms committed to delivering optimal client outcomes. Conclusion: Navigating Change for Future Opportunities Nathanson’s exit signals not just a change at the helm, but a potential shift in how financial advisory services are conceived and delivered at Focus Financial. As this new phase begins, advisors will need to adapt and realign their businesses to harness the integrated model effectively for the benefit of their clients. As a financial planner or wealth advisor, embracing these changes and proactively adapting your strategies are key. Stay attuned to internal transitions within firms like Focus Financial and integrate insights that promote resilience and evolution in your practice.

12.13.2025

Unlocking Potential: The Rise of Women-Focused Financial Planning Strategies

Update The Growing Influence of Women in Financial Planning As the landscape of wealth management evolves, one undeniable trend is the increasing prominence of women as key players in financial planning. With an estimated $34 trillion of U.S. wealth projected to be controlled by women by 2030, the financial services industry must recognize and adapt to this shift or risk missing out on a substantial opportunity. In fact, a McKinsey report indicates that assets overseeing women are still less than those managed for men, highlighting a critical gap for advisors to address. Empowering Women Through Inclusive Financial Conversations Women's financial planning experiences often differ markedly from men's, primarily due to societal expectations and inherent biases within the industry. Financial advisors need to foster environments where women feel validated, understood, and deeply involved in their financial decisions. Strategies to connect with women clients must be founded on transparency and respectful communication. Cathleen Tobin, a financial advisor at Moonbridge Financial, emphasizes meeting women at their own expertise levels while building confidence through simple explanations and patience in discussions. Catering to Unique Financial Needs and Goals As financial advisors tailor their services, it's imperative to recognize the distinct priorities women bring to the table. Multiple studies show that women tend to favor long-term security over speculative investments. Therefore, creating investment strategies aligned with these preferences—such as using target-date funds or diversified, low-cost index vehicles—can significantly enhance engagement with female clients. With shifting expectations, women now seek not just competent advisors, but partners who understand their unique motivations and financial journey. Actions Advisors Should Take Now Breaking the mold means advisors must prioritize creating female-centric advisory practices. Listening more than speaking, utilizing inclusive language, and maintaining a client-first approach are vital. Moreover, the financial industry can benefit from diversity—not only in representation but also in perspectives and business strategies. As Joy Slabaugh puts it, advisors need to move beyond stereotypes and engage with female clients as capable decision-makers. Looking Ahead: Future Trends in Women-Focused Financial Advice The future of wealth management hinges on the industry's adaptability in understanding and embracing female investors. As more women ascend into roles of financial independence, the emphasis on personal rapport, ethical transparency, and shared financial goals will dominate client-advisor relationships. From the evidence unearthed in recent reports, the need for progressive change is clearer than ever: women are not just an underserved demographic but are shaping the future of finance itself. As financial planners and wealth advisers, recognizing the significant role women will play in wealth management is crucial for capturing the growth opportunities ahead. Start today by reassessing your engagement strategies and creating financial pathways tailored for women’s success.

12.12.2025

Cerity Partners' Strategic Move into Private Markets: A Game Changer for Wealth Advising

Update The Growing Interest in Private Markets The recent partnership between Cerity Partners and Nasdaq Private Market marks a pivotal moment in private equity investment strategies. With over 144 billion in client assets, Cerity's minority stake in Nasdaq's secondary market for private company equity aims to offer a comprehensive liquidity and financial planning experience as companies, like OpenAI and SpaceX, remain private longer than ever. This trend has significant implications for financial planners and wealth advisers focusing on high-net-worth clients who look for diverse investment opportunities and liquidity options. Why the Shift to Private Equity? The shift toward private equity and the declining trend in public companies is notable, with more firms launching and staying private. According to data from Pitchbook, while the number of public companies has declined, platforms such as Nasdaq Private Market, together with EquityZen, Forge Global, and Carta, have emerged to facilitate secondary sales of equity. The advantage these platforms offer is clear—access to previously hard-to-source investments obtained through tender outfits driven by companies needing to provide liquidity for their employees and stakeholders. Importance of Tailored Financial Planning The complexities surrounding liquidity events—situations where employees and investors look to cash out their equity—necessitate bespoke financial planning. This partnership between Cerity and Nasdaq aims to mitigate the administrative burdens experienced by finance and HR teams during these events. Not only will Cerity provide guidance on equity compensation and tax implications, but they are also expected to enhance the overall employee experience during these transitions, streamlining the advice offered in conjunction with liquidity events. Diversity of Investment Options Coming to High-NET-Worth Clients With Cerity's exclusive access to Nasdaq's liquidity programs, high-net-worth clients will gain entry to structured programs that may not be widely available through traditional markets. This growing access to high-growth private company investments underscores a significant innovation in how wealth managers can empower their clients. Furthermore, as more financial advisors seek to understand these alternative markets, they enhance their service offerings and bolster client retention rates. Potential Challenges for Advisors Despite the opportunities, many advisors remain hesitant to delve into the private markets due to perceived risks and the complexity associated with these investments. Discussions at the recent RIA Edge Private Markets conference highlighted concerns regarding opacity and the intricacies of managing equity stakes that may have no immediate liquidity. Financial planners must address these hesitations by improving their understanding, leveraging partnerships like Cerity’s, and providing transparent information to their clients. Looking Ahead: The Future of Private Market Investments As the landscape of investment continues to evolve, the collaboration between Cerity Partners and Nasdaq Private Market signifies a shift towards more integrated financial services that cater to complex client needs. This strategic move hints at larger trends, encouraging RIAs to adapt their practices to include robust strategies for private equity investments. As such partnerships become more prevalent, the financial advisory industry must stay ahead of these shifts to optimize client portfolios for both short-term and long-term success. The integration of sophisticated financial planning with investments in private equity paves the way for tailored strategies that can provide significant advantages to clients, especially those classified as ultra- and high-net-worth. For advisors aiming to retain and grow their clientele in this shifting market, understanding these partnerships is not just beneficial; it’s essential for future success.

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